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Guzman y Gomez

3 articles

Guzman y Gomez’s U.S. exit shows market fit first
Industry News/May 26

Guzman y Gomez’s U.S. exit shows market fit first

I break down why Guzman y Gomez shut all U.S. stores and what the move says about market fit, capital, and timing.

5 lessons from Guzman y Gomez’s US retreat
Industry News/May 26

5 lessons from Guzman y Gomez’s US retreat

5 lessons from Guzman y Gomez’s $56m US exit, from market fit and scale to legal risk and home-market focus.

5 takeaways from GYG’s U.S. restaurant exit
Industry News/May 26

5 takeaways from GYG’s U.S. restaurant exit

5 takeaways from Guzman y Gomez’s exit show how a Chicago launch, weak sales, and rising costs can end a U.S. expansion.